Public Relations Articles

1: How to Build a Better Online Press Kit
Online press kits are becoming more and more popular as a way to promote your business, however just having one

2: Common PR Mistakes Spokespeople Make
Question: What do many new spokespeople at technology companies have in common? Answer: they make similar

3: Public Relations's Only True Measure
Can we agree that managers MUST plan to do something positive about the behaviors of those important external audiences

4: Promoting Relationships with the Public
Public Relations or "PR" is one of the most important factors in how you are perceived by the public at

5: Publicists: It's Time to Embrace the Technology of Online Press Kits
Media professionals prefer online media rooms and the Internet for researching stories. Many publicists are still

6: Relationship Management: Knowing and Communicating with Your Key Publics
Many organizations actively engage in 'Issues Management.' For most, this involves scanning the

7: Smashing the Myth of the Press Release

Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna

8: Steps to Writing an Effective Media Release
An effective press release is vital to the success of your business. Here are tips to make yours press release

9: Your Expertise is Boring!
Information, delivered by experts in a straightforward fashion, is too often reminiscent of a classroom lecture

10: What Should You Include In Your Press Kit
Crafting a media kit might be overwhelming but it's really just a matter of putting the right things.


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